BCA FUTURE HOME

BCA – Housing Loan Campaign (Client Work 2023) Client: PT Bank Central Asia Tbk (BCA) Agency: FTW Jakarta Production House: TandaSeru Category: Finance & Insurance Country: Indonesia Output: Print Visual Role: 3D/CGI Artist Tools : Blender Description: This print campaign visual was developed to promote BCA’s hassle-free housing loan service, highlighting how complex and overwhelming paperwork can feel when applying for a home loan. I was part of the production team at TandaSeru, helping transform a filled-out housing loan application form into a creative 3D illustration—where form elements scatter and reshape into a house made from paperwork. The concept creatively visualizes how BCA simplifies the loan process, turning confusion into clarity. My contribution focused on translating this idea into a detailed and expressive visual through layout planning, element modeling, and composition work.